Bing seems to be testing displaying ads on the left side bar of the Bing Search results. Previously, Bing had organic free listing details on that left side bar but now it seems they are testing showing Microsoft Advertising search ads on that panel.
Khushal Bherwani posted an example of this on X, here is that screenshot:
I don't think I've seen ads on that left panel before - but I guess why no put ads there?
This was indeed spotted earlier:
@bing Testing ads at the branded sidebar, adding a new dimension to the search experience. While I've seen the sidebar before, it's the first time I've noticed ads appearing there.
— Shameem Adhikarath (@shemiadhikarath) May 31, 2023
cc: @rustybrick pic.twitter.com/HSJwg3jm5C
Forum discussion at X.
