Blekko Dazzles Search Results Design But Does That Improve Relevancy?

May 30, 2013 - 8:11 am 5 by

Blekko LogoBlekko announced a major redesign yesterday - from their logo color schemes (dark red to light blue) to pretty much everything you see.

Blekko detailed the three core changes:

  • Blekko now exposes multiple search categories to help users navigate to high quality results more efficiently and with less queries
  • Blekko supports a responsive design that adjusts to tablet and desktop screen sizes
  • The site has been redesigned with a new aesthetic and navigational approach that we hope users find fun and engaging

Yes, it looks pretty, here is a vanity search for my name:

click for full size

But are the results any better?

The two sites that come up under the SEO category, I do not write for. If I dig deeper, yes, Search Engine Land and Search Engine Roundtable do come up. But I do not write for the other two, heck, I never wrote for Search Engine Journal.

Blekko Results

A WebmasterWorld thread has similar complaints. They say the search results look pretty but the results themselves are well off the mark.

Moderator, martinibuster, said:

Searched for Webmaster Forum and the top results are pinterest, an iTunes app for V7N, a UK webmaster forum I've never heard of, a Google Support Forum, then a twitter directory. The bottom six are populated by WebmasterWorld, searchengineland, a single member profile from SEOMoz, bottoming out with highrankingsforum and searchenginewatch. Not useful.

What do you think?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google: Just Because You Call Yourself It, It Doesn't Mean You Will Rank For It

Dec 3, 2024 - 7:51 am
Google Ads

New Google Ads Customer Match For Google Analytics Audiences

Dec 3, 2024 - 7:41 am
Google

Google Search YouTube Summary Pilot: Quick Takes & Key Takeaways

Dec 3, 2024 - 7:31 am
Google

Google Tests Underline Title, Link & Domain On Hover In Search Results

Dec 3, 2024 - 7:21 am
Google

Google Gemini Testing New & Improved Link Sources

Dec 3, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: December 2, 2024

Dec 2, 2024 - 10:00 am
Previous Story: The Internship In Movie Theaters