Google: Boilerplate Content Is Not Harmful Or Toxic

Sep 12, 2017 - 8:02 am 9 by

Google Boilerplate

Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content.

But then I see a tweet from someone asking Google if this type of content is "toxic" and harmful. John Mueller of Google responds on Twitter that it is usually not a problem but the questions and myths continue.

Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 20, 2025

Jan 20, 2025 - 10:00 am
Google Ads

Google Ads Weekly Spend Fluctuations Often Due To Market Conditions Or Budget Changes

Jan 20, 2025 - 7:51 am
Google Ads

Google Ads PMax Search Terms Insights Gains Source Data

Jan 20, 2025 - 7:41 am
Google

Google Search Trending Products Carousel On Right Side

Jan 20, 2025 - 7:31 am
Google Search Engine Optimization

Google Search Quality Analyst Detects & Treats AI-Generated Content

Jan 20, 2025 - 7:21 am
Google Search Engine Optimization

Google: Don't Dynamically Update Robots.txt File Multiple Times Per Day

Jan 20, 2025 - 7:11 am
Previous Story: Google Search Console Kills Fetch As Google For Mobile Apps