More Brands Showing In Google Answer Box For Generic Queries

May 22, 2015 - 7:44 am 2 by

Google Knowledge GraphWe know that Google typically does not want brands in Google Answer results for generic non-branded queries. But it comes up all the time. I can't cover all the examples all the time but this one I should cover.

A search in Google UK for [bank account] returns an answer box for Barclays, followed by them in the first organic search result. Here is a picture:

Barclays Bank Account Query on Google

John Mueller from Google, about a year ago, said that brands typically should not power these Google Answer boxes. I would think in this case, it wouldn't make sense here either.

Note: In the US it shows USA Bank and in India it shows Wells Fargo, so not much better here.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Google London Lounge