Branded Searches In Google My Business Insights

Nov 29, 2018 - 7:37 am 0 by
Filed Under Google Maps

Google Branded

Last month, Google introduced a new group of analytics data in Google My Business Insights called "branded" searches. Google defined them as "Customers who find your listing searching for a brand related to your business." Joy Hawkins met with Google and had a chance to clarify with examples what these types of searches are.

click for full size

Joy posted in the Local Search Forums these specific examples of what is a branded search versus a direct search, etc. She said:

"State Farm" returns a 3-pack for several locations for State Farm. This is a branded search.

click for full size

"State Farm Bob Hagen" just returns a knowledge panel for that specific location. That's a direct search.

click for full size

"Starbucks Near Me" returns a 3-pack with several locations - this is a branded search.

click for full size

"Starbucks on Mission College Blvd" returns just a single, specific Starbucks location. This is a direct search.

click for full size

For more examples, check out the thread.

I hope this clarifies things for some of you.

Forum discussion at Local Search Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2025

Mar 28, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More

Mar 28, 2025 - 8:01 am
Google Maps

Google Local Knowledge Panel With Promotion Clipable Coupons

Mar 28, 2025 - 7:51 am
Google Maps

Google AI Overviews Itinerary, Lens Tour Guide, Maps Screenshot & Track Prices

Mar 28, 2025 - 7:41 am
Google Ads

Google Tests Contactless Label In Place Of Curbside Pickup

Mar 28, 2025 - 7:31 am
Google Ads

Google Ads WhatsApp Conversation Goals Get Diagnostics & More

Mar 28, 2025 - 7:21 am
Previous Story: Google Beta Testers Wanted For The Search Console Performance Report