Burger King Spams Google Home With New TV Commercial

Apr 13, 2017 - 7:43 am 59 by
Filed Under Google

Google Burger King

There is a new spam game in town, those who try to trigger your Google Home device or Google Assistant to start talking to you. A new Burger King ad, as reported by The Verge aimed at triggering Google Home devices to start talking to you about their Whopper burger. The ad said "OK Google, what is the Whopper burger?"

Google disabled this question from triggering an answer on Google devices within 3 hours of the commercial airing.

Here is the ad:

There are many podcasts and radio shows that simply will not say the trigger words for Google Home, Alexa and Siri. They try hard not to set off devices and here you have Burger King specifically trying to do just that on national TV. It is a pretty sleazy kind of thing to do but I doubt they thought it was sleazy, they probably thought it was clever.

I would definitely classify this as some sort of spam technique that will eventually be added to Google's guidelines somewhere.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 1, 2025

Apr 1, 2025 - 10:00 am
Google Search Engine Optimization

Google Ranking Reddit AI Translated Pages Too Well

Apr 1, 2025 - 7:51 am
Google

Google AI Overviews Tests Check Important Info Disclaimer

Apr 1, 2025 - 7:41 am
Bing Search

Bing Tests New Sitelinks Hover Shadow & Related Search Designs

Apr 1, 2025 - 7:31 am
Bing Search

Bing Copilot Answer Buttons To Image & Video Search

Apr 1, 2025 - 7:21 am
Google Search Engine Optimization

April 2025 Google Webmaster Report

Apr 1, 2025 - 7:11 am
Previous Story: A Google Business Card With Braille