Omar Ortiz shared a search result query modifier feature from Google search with me on Twitter that is pretty clever. It shows that when you search on Google for [how much do you need to retire] Google is smart enough to ask you different ages that you want to retire at.
Here is the screen shot and yes, I see it also:
When you click on one of the age options, the results obviously change because retiring at 50 versus retiring at 70, you need need nest eggs.
I mean, this doesn't look like such a big deal to you and me as humans. But for a machine to understand this, it is a pretty big deal.
Forum discussion at Twitter.
Update: Another example:
Seeing it pushing specific retailers... that's kinda crazy! pic.twitter.com/qG96EHzXVt
— Mordy Oberstein (@MordyOberstein) June 17, 2020