Below are the most recent 30 comments. I try to keep it clean of comment spam, but some times things
get through and it takes me several hours to get to it. So please excuse any of that comment spam.
Have no idea what Google is up to but we are bombarded with bots from China, Singapore and Hongkong for months now. I have blocked China traffic completely and just blocked 380 IPs from Singapore. I thought it was me but I have heard from numerous webmasters that bots from these countries are on the rise for them too.
A SEL story <a href="https://searchengineland.com/black-friday-2025-more-expensive-still-engaging-465575">https://searchengineland.com/black-friday-2025-more-expensive-still-engaging-465575</a> notes Black Friday 2025 ad spend was up roughly 17% and ROI down 32% for ecommerce and down 13% for lead generation.
They have said before upon updates..the resources get pooled which conflicts with other parts. usually its a sign soemthign is about to drop but it's almost Friday and most updates drop Wed or Thu morning, and if nothing by 15th Dec then everyone is on holiday until the 10th of Jan usually
So, to get this straight, a user goes to your website via discover and then Google asks the user if they really want to stay there or read your content/or mashed up content on AI Mode only on Android? Do they not need permission from the website for that - that is not cool?
"Google is adding more AI features to Google Discover, specifically pushing people from articles in Google Discover into Google AI Mode. When you click on an article from Google Discover and then click on the three dots at the top right of the screen, you are given three options to go into AI Mode."
Hi Sam do you have sources or data that you could share regarding the increase in cost and decrease in ROI? The reason I ask isn't because I doubt you, in fact our advertising costs are up even more than 50% even for branded terms, but I have had a hard time finding hard data to back this up as an industry-wide thing rather than an issue on our end for the higher ups.
Thanks
I responded to your post above about Google's business model, but disqus detected it as spam. Advertisers who don't like a 37% drop in ROI are free to go somewhere else, but that somewhere else doesn't exist because of Google's dominance in search and ads. Businesses either pay or get no traffic, and many pay while passing the increased costs onto those who buy their products and services.
How many years down the road are we in AI? 3 years and what has changed technology wise. Nothing. Apart from publishers traffic lost and Google charging 50% more for ad space to make up for it. What a joke.
Yes, we're seeing lower traffic to our sites due to the crazy power hungry AI. Whatever, let them keep destroying the open web ...they will regret it when advertisors stop spending. 70% down on ad spend. Google right now are just brainwashed by AI and won't wake up.
It's a very ill-thought-out business strategy; they are seeing it is costing advertisors 50% more, but advertisers are getting 37% lower ROI. They won't be happy. They will push budgets into other avenues. This is not a good time for anyone. I agree that pushing organic results to the bottom and starving publishers is compounding this further, which will accelerate more Google revenue losses. All for what? A competitor that was not a threat with a chatbot. I actually am unbothered right now, I think I am like 10% down for another week but hey, I know this won't carry on for more than 12 months - and the whole thing will implode.
<blockquote>AI is taking its toll on All Google servers and there's clearly a lack of CPU power to run everything. So launching a proper update may not be the way to go for the moment</blockquote>My theory varies a bit. Google wants to control all the traffic which is why AIO and AI Mode is replacing organic results. Google placing organic results at the bottom of the page is an indication of how little they care about organic search. I don't expect Google to invest much time or money in organic results because their intent is to kill them.
I've a theory on all those delays we see (Analytics, Search console) and the lack of proper Core/Spam updates, with only small ones from time to time : AI is taking its toll on All Google servers and there's clearly a lack of CPU power to run everything. So launching a proper update may not be the way to go for the moment...
Up until fairly recently, it was essentially free to text message numbers via email protocol through the carrier, if you knew who the carrier was. Like... you only had to send an email to the [email protected] -- but they stopped supporting this (the phone carriers, or at least AT&T). Ruined a free way to get contact form submissions sent via text message (was limited to single text message character count).
At this point it is a choice to still remain confused why corrupt AF Google run by soulless thieving shitdemons wouldn't do what they said and furthermore not communicate about it or anything else that would be meaningful to anyone.
My traffic and conversion pretty much died between Black Friday - cyber Monday. Then yesterday got a huge boost in traffic and conversions. Then today right back to it. :/
My website has been practically dead since early December. Search and Discover traffic has almost completely disappeared. It's as if the site is being deliberately limited in impressions. Revenue is near zero. What have they done again?
"I am still confused why we have not had more core update, more often. And more importantly, why someone from Google didn't communicate anything about it." Not the focus of the search team anymore maybe. Just let the AI algo's do their work randomly, see what brings in the most ad dollars in collaboration with the ad team.
Thanks, I kinda asked that at <a href="https://www.seroundtable.com/google-more-core-updates-more-often-unlikely-40293.html">https://www.seroundtable.com/google-more-core-updates-more-often-unlikely-40293.html</a>