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Below are the most recent 30 comments. I try to keep it clean of comment spam, but some times things get through and it takes me several hours to get to it. So please excuse any of that comment spam.

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Barry Schwartz commented on Google Search Ranking Volatility Remains Heated Through Weekend

thank you I guess.

Comment ID #6839066429 02/17/2026 11:45 am

Alex Cary commented on Google Search Ranking Volatility Remains Heated Through Weekend

I appreciate @rustybrick:disqus for designing such a variety of thumbnails for the Ranking volatility updates. Hope you find it difficult because it is happening every other day.

Comment ID #6839065581 02/17/2026 11:43 am

Jon McNamara commented on Google Says Opting Out Of AI Overviews Is A Huge Engineering Project

Umm....shouldn't AI be used to get AI to get stop showing in Overviews? In other words, just "tell" AI to stop doing it - create the script/code. So since google is saying a HUGE engineering project, is the takeaway what AI can do is overrated?

Comment ID #6839044274 02/17/2026 10:58 am

Helga commented on Google Search Ranking Volatility Remains Heated Through Weekend

Thank you for apologizing dear. You won't need your fowl mouth washed out with soap this time.

Comment ID #6839025049 02/17/2026 10:16 am

Ted (or Big T) commented on Google Search Ranking Volatility Remains Heated Through Weekend

Total shit today. Sorry for this word, but it's Google superheated all search and discover. Traffic is terrible, awesome.

Comment ID #6839013407 02/17/2026 09:50 am

Vic Daniels commented on Google Says Opting Out Of AI Overviews Is A Huge Engineering Project

If it is a huge engeering project then maybe Google should wind it back and stop using unfair / rip off AIOs until they are in a position to do the right / ethical thing and provide publishers proper choice. Typical Google - quick to screw every publisher, but slow to do anything that limits their predatory behaviour.

Comment ID #6839009655 02/17/2026 09:42 am

Mark commented on Google Search Ranking Volatility Remains Heated Through Weekend

a 10% worldwide turnover fine wouldn't be 'feeble', it would be 40 billion dollars.

Comment ID #6839007764 02/17/2026 09:37 am

DataDonkey commented on Google Search Ranking Volatility Remains Heated Through Weekend

Turnover as in gross profits? I think 10% is still weak because it assumes 90% of Google's revenue is earned honestly when it's not. The foundation for fines must always consider victim's losses, which 10% is far short of what would be needed to compensate these victims fairly.

Comment ID #6839000522 02/17/2026 09:20 am

Thanos Lappas commented on Google AI Mode Ask About Feature Now Works On Overlay

Things are getting very interesting

Comment ID #6838992872 02/17/2026 09:02 am

Rowan commented on Google Search Ranking Volatility Remains Heated Through Weekend

Have a read: <a href="https://www.reddit.com/r/mildlyinfuriating/comments/1r70nbm/gmail_search_option_is_absolutely_useless/">https://www.reddit.com/r/mildlyinfuriating/comments/1r70nbm/gmail_search_option_is_absolutely_useless/</a> All the comments are bashing Google Search too. lol

Comment ID #6838988300 02/17/2026 08:51 am

MrSEO commented on Google Search Ranking Volatility Remains Heated Through Weekend

Turnover not profit margin.. it's massive and big enough to do huge damage to the share price and outlook with more expectation of hits to come.

Comment ID #6838967955 02/17/2026 07:59 am

DataDonkey commented on Google Search Ranking Volatility Remains Heated Through Weekend

The EU's feeble 10% fine compares to what a waiter/waitress gets as a tip in restaurants. While a 10% fine is wimpy, it's still more than Judge Meathead's 0% fine in the USA.

Comment ID #6838954570 02/17/2026 07:17 am

googleisjoke commented on Google Search Ranking Volatility Remains Heated Through Weekend

just reading slovak post, EU is after google, says "If a breach of competition rules is confirmed, the European Commission can impose a fine on Google of up to 10% of its worldwide annual turnover."

Comment ID #6838943073 02/17/2026 06:35 am

Zka77 commented on Google Search Ranking Volatility Remains Heated Through Weekend

No clue what's going on. I'm selling my own shareware product. 3 days ago all my rankings improved a bit. Then yesterday and today morning they dropped by 20+ ranks, almost complete wipe. At least my google API based tracking says so. (same pattern for competing products) However my google search based traffic has not tanked - it's improved to above average. AI search still recommends my product. Manual testing in private mode still lists me in top 3-5 like always. All fine except the tracking API results. Did they just break the tracking API or what? :D I've seen plenty of updates and yes they fluctuate for ~1 week by just a few ranks - not 20+. This is absolutely wild.

Comment ID #6838896604 02/17/2026 02:46 am

clone21 commented on Google Search Ranking Volatility Remains Heated Through Weekend

Yes pretty sure its the end.

Comment ID #6838824702 02/16/2026 08:16 pm

Golden Phoenix commented on Google Search Ranking Volatility Remains Heated Through Weekend

traffic is in the toilet when rankings don't change. Most people aren't making money on sites. They are making money on YouTube, Twitch, even X or by selling shirts and things of that nature. Content is worthless now it seems because AI will just steal it. I don't enjoy saying this. I love everyone in this business who creates great content but we are in a different world now. Sites are not coming back. AI has finished them off. You can be listed #2 on Google and still won't matter .People won't get there. Ai will answer all their questions, USING your content

Comment ID #6838822155 02/16/2026 08:06 pm

John A. User commented on Google Search Ranking Volatility Remains Heated Through Weekend

I did think Taryn White was your real name, but then when I reverse-engineered the picture, it all became clear.... With Google Images of course :D

Comment ID #6838794476 02/16/2026 06:17 pm

Taryn White commented on Google Search Ranking Volatility Remains Heated Through Weekend

Thanks! I had wanted to see that video UncleKrusty mentioned. I appreciate it. Luckily I don't have nightmares anymore, ever since I was murdered by a demonic entity in mine. I only exist online now, which now that I think of it, is a new kind of nightmare courtesy of another demonic entity called Google. <a href="https://youtu.be/UmQYoobv6MM?si=z3AG5xfEd829Qt0H">https://youtu.be/UmQYoobv6MM?si=z3AG5xfEd829Qt0H</a>

Comment ID #6838791565 02/16/2026 06:07 pm

DataDonkey commented on Study: Google AI Overview Clicks Shifting To Shopping Search Ads

ROI was bad this will make it worse. Google will dig into wallets as hard as they can, but advertisers can only raise prices so much. Glad I'm not one of the advertisers getting screwed by Google.

Comment ID #6838786803 02/16/2026 05:51 pm

DataDonkey commented on Google Search Ranking Volatility Remains Heated Through Weekend

So little traffic from Google and that traffic is just horribly bad. It will probably get worse, even when you think it can't. Saw a story earlier today from an ex-Google engineer. I tried to watch the related video, but I just couldn't hang. Ex-Google engineer warns of Big Tech holding 1984-level control - <a href="https://www.thestreet.com/crypto/markets/ex-google-engineer-warns-of-big-tech-holding-1984-level-control">https://www.thestreet.com/crypto/markets/ex-google-engineer-warns-of-big-tech-holding-1984-level-control</a> <blockquote>Illia Polosukhin knows the architecture of modern AI better than almost anyone. As one of the co-authors of the "Attention Is All You Need" paper—the research that introduced the Transformer model powering ChatGPT, Gemini, and virtually every major AI system today—he helped build the technology now reshaping the world. But Polosukhin is sounding an alarm. In a recent conversation with Sujal Jethwani, the NEAR Protocol co-founder warned that the current trajectory of AI development leads to a dystopian future where a handful of corporations control how billions of people perceive reality.</blockquote>

Comment ID #6838784924 02/16/2026 05:45 pm

MrSEO commented on Google Search Ranking Volatility Remains Heated Through Weekend

this is usually whathappens pre-core update garbage ranks well but even worse garbage starts ranking. like dangerous sites, 301 redirects etc

Comment ID #6838740912 02/16/2026 03:51 pm

John A. User commented on Google Search Ranking Volatility Remains Heated Through Weekend

I guess Google is boosting evergreen so that users can give Google a feel of whether or not its worth stealing the content for AI. It won't last.

Comment ID #6838729226 02/16/2026 03:23 pm

JimOutWest commented on Google Search Ranking Volatility Remains Heated Through Weekend

I'm pretty much the same since February 10. Mine is an evergreen website with about 35K unique visitors a month. So perhaps that removes some of the volatility?

Comment ID #6838726765 02/16/2026 03:17 pm

John A. User commented on Google Search Ranking Volatility Remains Heated Through Weekend

<a href="https://www.youtube.com/watch?v=6uKZ84zwJI0">https://www.youtube.com/watch?v=6uKZ84zwJI0</a> Here's the video that @disqus_vqalxutx1r:disqus posted, done it for ease. And afterwards, don't have nightmares tonight...

Comment ID #6838719092 02/16/2026 02:58 pm

Sam commented on Study: Google AI Overview Clicks Shifting To Shopping Search Ads

That's re-monetisation of other people's content through market dominance. Cost per acquisition just went through the roof. Advertisors are paying more to reach fewer people, they will just step away. if I was still managing that 4 million ad budget for the retailer I use to work for = I would pivot my budget to socials right now and not pay to be seen.

Comment ID #6838702993 02/16/2026 02:21 pm

actualart commented on Google Search Ranking Volatility Remains Heated Through Weekend

It's like google had a stroke. But actually they have been in decline for many months. This is just when they collapse completely and ChatGPT takes over.

Comment ID #6838699108 02/16/2026 02:13 pm

Daniel commented on Google Stops Parked Domains (AFD) On Search Partner Network

Parked domains never delivered high quality traffic or strong commercial intent. For performance focused campaigns, they mostly added noise and inefficient spend. Removing them should improve overall traffic quality within the Search Partner Network. This fits Google’s broader shift toward better quality control and more meaningful ad placements. A small but welcome step toward cleaner traffic.

Comment ID #6838677390 02/16/2026 01:27 pm

John A. User commented on Google Search Ranking Volatility Remains Heated Through Weekend

Mine's the opposite, I have AI Overviews on all my pages nearly but no adverts. However, if you were to visit any page on the organics and lo and behold, Google Adverts and they're missing out on I don't know how much.

Comment ID #6838662669 02/16/2026 12:52 pm

John A. User commented on Google Search Ranking Volatility Remains Heated Through Weekend

I know how you feel, look up "Stephenson 2-18" and you're presented with loads and loads of Social Media posts.

Comment ID #6838659853 02/16/2026 12:46 pm

Taryn White commented on Google Search Ranking Volatility Remains Heated Through Weekend

Well said and I must have missed that earlier video from Jantje. Yes, I don't trust any of them. Much less them telling us anything for our benefit...especially for free.

Comment ID #6838659429 02/16/2026 12:45 pm

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