Recent Comments on Search Engine Roundtable

John A. User commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

CPM is Cost Per Million (actually its per 1000 views) CPC is Cost Per Click CPM is where you earn money for every 1000 advert views whereas CPC you would earn money for every time you someone clicked an advert on your site which was more profitable. Now they're only doing CPM so if someone clicked your site, you wouldn't get any money. https://www.seroundtable.com/google-adsense-payment-changes-36313.html "Google said it is changing its AdSense revenue-share structure and will also pay per impression and not per click."

Comment ID #6814498242 12/24/2025 02:29 pm

Curly commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

I remember during 2019 to 2020 I was getting traffic from discover, then when I updated my site to https I lost all traffic from there. I used lets encrypt

Comment ID #6814489917 12/24/2025 02:03 pm

googleisjoke commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

have no clue what you mean sry bro

Comment ID #6814465591 12/24/2025 12:52 pm

googleisjoke commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

dont bother, it will boost for a bit and then pull you where you were before

Comment ID #6814462114 12/24/2025 12:42 pm

googleisjoke commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

and that is ? " high value traffic that AI can't easily take from me."

Comment ID #6814461809 12/24/2025 12:41 pm

Dark Red Owl commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

Don't build your sites around Discover. Discover is squid game. One day it will destroy you, like it did to us. Its algorithm is a race on the principle of the first one wins all. For the others, crumbs remain. Discover is chess, you win but in the end it checks you. When you understand its algorithm and become the first and hold your position for about a year or two, Discover will cut off your head. This is the paradox. Discover kills the best. You have two paths - either take what you can at the maximum, or drive moderately. If you drive moderately, however, in 1 year you will not earn even a tenth of what you could if you worked at the maximum while you were in Discover.

Comment ID #6814458152 12/24/2025 12:30 pm

Barry Schwartz commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

100% would love to see the actual numbers.

Comment ID #6814437734 12/24/2025 11:32 am

Yaacov Goldstein commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

Would be good to get absolute numbers which would tell the full story. I guess it's unlikely but it could be just that Discover is sending much more traffic than before but Web isn't actually sending much less. This would cause a swing in % even if traffic wasn't down. Oh and this is just Mobile (as per the LI post) - which is also not the full story

Comment ID #6814436600 12/24/2025 11:29 am

Sensei commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

<blockquote>I remember getting banned at WokeMaster World years ago for being off-topic when discussing Google's greed, which is the underlying reason for everything Google does. Admin and mods there were too drunk on Google's Kool-Aid.</blockquote>Redditphag mods also operate the same way for any voice not part of their woke echo chamber.

Comment ID #6814414440 12/24/2025 10:27 am

Hunar commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

Oh my god. Hahah i guess i shouldn't be surprised by that at all!

Comment ID #6814407475 12/24/2025 10:07 am

Sensei commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

Haha yeah it's only from a year ago and they still have their favorite leftist obedience virtue signal face diapers on. I posted the news link the picture is from in the comment below.

Comment ID #6814406748 12/24/2025 10:05 am

DataDonkey commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

Thank you for sharing that post Vic. While I'm across the pond in the USA, I agree with everything you said and share your concerns.

Comment ID #6814404602 12/24/2025 09:59 am

Golden Phoenix commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

soon it will be 0

Comment ID #6814393898 12/24/2025 09:27 am

DataDonkey commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

Had to manually scrape/spin that first paragraph to make it a more accurate Donkeyfied version: "Google is gaslighting billions of publishers everyday through our various propaganda channels and our AI search features are providing new ways for news publishers to lose traffic so we can drive traffic to our ads. The sharp drop in Discover and Search traffic serves as proof of our commitment to use our monopoly to kill the open web and deliver profits for our greedy executives and shareholders. At Google we de-value publishers and are committed to destroying a once healthy ecosystem with new opportunities to steal content and traffic using our evolving AI intellectual property theft tools."

Comment ID #6814393464 12/24/2025 09:26 am

Hunar commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

Please tell me that's recent and not during covid. Cause if they are all wearing masks like that right now, I'm gonna die of laughter.

Comment ID #6814388001 12/24/2025 09:08 am

DataDonkey commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

Thank you, and a Merry Christmas to you as well

Comment ID #6814385350 12/24/2025 08:59 am

John A. User commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

Thanks and Merry Christmas

Comment ID #6814382666 12/24/2025 08:50 am

Sensei commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

The joke is always real with Google. <a href="https://www.foxbusiness.com/markets/google-fires-28-employees-involved-googlers-against-genocide-sit-corporate-headquarters">https://www.foxbusiness.com/markets/google-fires-28-employees-involved-googlers-against-genocide-sit-corporate-headquarters</a>

Comment ID #6814379174 12/24/2025 08:38 am

DataDonkey commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

I think the thread Sam is talking about is at <a href="https://www.reddit.com/r/googleads/">https://www.reddit.com/r/googleads/</a> One post on reddit I found funny was Google requiring a discussion with some ad accounts, probably to trick them into raising spend so the advertiser loses more money. I don't visit forums very much these days. I remember getting banned at WokeMaster World years ago for being off-topic when discussing Google's greed, which is the underlying reason for everything Google does. Admin and mods there were too drunk on Google's Kool-Aid. Now most of the monthly Google search observation threads at WMW are overcome with posts about bots. Admins and mods at WokeMaster World must have drank so much of Google's Kool-Aid and drowned because they no longer care about being "on-topic." LOL

Comment ID #6814377300 12/24/2025 08:31 am

Ekees SEO commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

Offtopic: Is it true that you copied/redirect your website that was hit to a new domain and have some success with it? Did you just copy it, without a redirect and just deleted the old domain? Or did you use 301 redirects?

Comment ID #6814366732 12/24/2025 07:52 am

John A. User commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

Google did indeed sack Googlers for protesting against with working Israel. <a href="https://www.bbc.co.uk/news/articles/c3gqw1d37l4o">https://www.bbc.co.uk/news/articles/c3gqw1d37l4o</a> <a href="https://www.twitch.tv/notech4apartheid/clip/BloodyExquisitePigDogFace-wRpiAtkw4wWAfByl">https://www.twitch.tv/notech4apartheid/clip/BloodyExquisitePigDogFace-wRpiAtkw4wWAfByl</a>

Comment ID #6814358176 12/24/2025 07:16 am

John A. User commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

One of the a55hole things they did was get rid of CPC because "they were the only ones that did it", more like they could keep more money for themselves.

Comment ID #6814357611 12/24/2025 07:14 am

Mark commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

I would say generally no, because informational searches are being eaten up by AI overviews etc. The only way forward as an seo for me is to target extremely high value traffic that AI can't easily take from me. I earn more per visitor some days than you're getting for 1000. And its nowhere near as easy for Google to take my traffic compared to yours.

Comment ID #6814356697 12/24/2025 07:09 am

Daryl E. commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

Seeing this data feels like looking at my own dashboards over the past couple of years. Search used to be the reliable workhorse, but watching its share slide from around 51% to just 27% while Discover shoots up past 67% really shows how much the ground has shifted under news publishers. The scary part is that we traded relatively stable, intent-driven traffic for a feed that can flip from hero to zero overnight, with almost no transparency or control. At this point, Discover doesn’t feel like a growth channel so much as a volatility tax, and it is a reminder that publishers urgently need to build audiences they actually own instead of being re-shuffled between Google surfaces every time the product strategy changes.

Comment ID #6814338318 12/24/2025 05:35 am

actualart commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

I wrote a statement for Sundar to use as response to this resarch: "Google search is driving billions of clicks every day through our various search surfaces and our AI search features are providing new ways for news publishers to be discovered and drive traffic to their websites. The sharp rise in Discover traffic serves as proof of this commitment. At Google we value publishers and are committed to providing healthy ecosystem and new opportunities for driving traffic in this shifting new AI landscape." I then asked ChatGPT to write one: “We’ve seen the research being cited, and while we respect the intent to understand a rapidly changing ecosystem, we believe the methodology behind these conclusions is incomplete and doesn’t reflect the full picture of how people discover news today. The web is dynamic, and isolating a single traffic pattern without accounting for seasonality, user behavior, or product evolution can lead to misleading interpretations. Every day, Google continues to drive billions of clicks to news publishers around the world, connecting people with high-quality journalism across Search, Discover, and other surfaces. Products like Discover are designed to complement Search by helping users find relevant content they may not have actively looked for, creating new opportunities for publishers to reach audiences. As AI transforms how information is created and consumed, we see it as a powerful opportunity for publishers—not a threat. Our investments in AI are focused on improving relevance, surfacing authoritative sources, and helping publishers reach readers in new and meaningful ways. We remain committed to working closely with the news industry to support a healthy, open web where journalism can thrive.” Sundar, you are free to use either version. Or both.

Comment ID #6814332963 12/24/2025 05:02 am

Vic Daniels commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

We ain't seen nothing yet - Q1 will see a jobs bloodbath in online publishing. The end of the Open Wed is nigh.

Comment ID #6814327200 12/24/2025 04:25 am

Vic Daniels commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

<a href="https://www.journalism.co.uk/jobs-bloodbath-coming-in-2026-as-google-changes-drive-publishers-toward-collapse/">https://www.journalism.co.uk/jobs-bloodbath-coming-in-2026-as-google-changes-drive-publishers-toward-collapse/</a> You are not alone.

Comment ID #6814326967 12/24/2025 04:24 am

googleisjoke commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

is this joke or something? is it real google players protesting

Comment ID #6814322306 12/24/2025 03:54 am

googleisjoke commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

Is optimizing for a long term growth with a monetiziing via displayed ads like MV or Raptive viable anymore? ngl that they've been decreasing RPM year after year, I'm in blogging since 2019 and the RPMs even on Ezoic used to be kinda solid, now, the RPM is not more than $3-5 (because it's Q4 it's now $7 but that's max). I used to have $20-25 RPM with Mediavine back in 2023. that's only 2 years back.

Comment ID #6814322078 12/24/2025 03:53 am

Sensei commented on Google Search Traffic Drops 25 Points To News Publishers In Two Years

One look at their typical geniuses there, and some of the fuckery going on with this shit company starts to make more sense as to why. https://uploads.disquscdn.com/images/8854a429d365da441cbcddd3ee43f532a9430d28679eb48308c0db4321470e8f.jpg

Comment ID #6814302778 12/24/2025 01:13 am

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