Google: Cookieless Domain Have No Direct SEO Effect

Feb 14, 2012 - 8:52 am 2 by

Google: Cookieless DomainA Google Webmaster Help thread asks if there is an SEO benefit to going the cookieless domain route.

The simple answer is that no, there is no direct SEO impact on going with the cookieless domain. But it can impact site speed, which is now a direct SEO factor, although it likely won't have a serious impact if any on your rankings if you do use cookies, since most of the web pages on the internet that you visit and rank high in Google do have cookies.

Google's John Mueller explains why people use cookieless domain:

The idea behind a cookieless domain is that it can speed up transferring static files by the browser not having to send cookies with every request. This is something that can help to reduce the time needed to render a page, if you have static, shared content.

But does it impact rankings? John said no:

A cookieless domain does not have any direct SEO effect. However, as mentioned there are situations where we may choose to use site speed as a ranking factor, so if you have a site with extremely slow-loading pages, it may make sense to review this as well as the other page-speed recommendations to help speed things up.

For more on cookieless domains, see this page.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google AI Overview Index Serving Delayed Compared To Web Results

Nov 21, 2024 - 7:51 am
Google

Page Annotation In Google iOS App Browser

Nov 21, 2024 - 7:41 am
Google News

DOJ: Force Google To Sell Chrome, Restrict Android & Ban Default Deals

Nov 21, 2024 - 7:31 am
Google

Google Sitelinks With Icons & Labels

Nov 21, 2024 - 7:21 am
Bing Search

Bing Search Tests Circle Shaped Favicons In Search Results

Nov 21, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: November 20, 2024

Nov 20, 2024 - 10:00 am
Previous Story: Can AdSense Publishers Sell Direct Ads?