Google: Demographic Exclusions To Apply To Google Ads Shopping Inventory in PMax

Jan 31, 2025 - 7:51 am 0 by
Filed Under Google Ads

Google Ads Age

Ginny Marvin, the Google Ads Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers is still to be determined, but the goal is to let advertisers control which age groups can or cannot see the ads.

Mike Ryan raised the question, asking, "Age-based exclusions are coming to PMax. However, demographics are not available for Shopping, which is typically >85% of PMax for e-commerce. @adsliaison will demographic data come to PMax? And will the exclusions apply to the whole campaign include Shopping, or just 'everything else'."

Ginny replied, "Demographic exclusions will apply to Shopping inventory in PMax as well."

Then when asked about how this will be reported within Google Ads, Ginny replied that it is TBD, to be determined. Ginny wrote:

TBD on reporting, but the aim here is to give advertisers the ability to prevent their ads from showing to unintended age ranges, whether to meet regulatory requirements for businesses in sensitive categories or product-market fit needs for companies with products/services that cater to specific age demos. For example, the maker of a skincare line for mature skin could now exclude their ads from showing to younger age-ranges.

Here are those posts:

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Glitching

Apr 23, 2025 - 10:54 am
Search Forum Recap

Daily Search Forum Recap: April 23, 2025

Apr 23, 2025 - 10:00 am
Google Search Engine Optimization

Google Stops Supporting Special Announcement Structured Data On July 31

Apr 23, 2025 - 7:51 am
Google

More Studies Show AI Overviews Harm Google Click Through Rates

Apr 23, 2025 - 7:41 am
Google Maps

Google Posts Go Missing From Local Panels

Apr 23, 2025 - 7:35 am
Google Maps

Google Business Profiles Video Verification Gets Video Previews

Apr 23, 2025 - 7:31 am
Previous Story: Google Tests Review Carousels & Blocks For Product Queries