Google: Demographic Exclusions To Apply To Google Ads Shopping Inventory in PMax

Jan 31, 2025 - 7:51 am 0 by
Filed Under Google Ads

Google Ads Age

Ginny Marvin, the Google Ads Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers is still to be determined, but the goal is to let advertisers control which age groups can or cannot see the ads.

Mike Ryan raised the question, asking, "Age-based exclusions are coming to PMax. However, demographics are not available for Shopping, which is typically >85% of PMax for e-commerce. @adsliaison will demographic data come to PMax? And will the exclusions apply to the whole campaign include Shopping, or just 'everything else'."

Ginny replied, "Demographic exclusions will apply to Shopping inventory in PMax as well."

Then when asked about how this will be reported within Google Ads, Ginny replied that it is TBD, to be determined. Ginny wrote:

TBD on reporting, but the aim here is to give advertisers the ability to prevent their ads from showing to unintended age ranges, whether to meet regulatory requirements for businesses in sensitive categories or product-market fit needs for companies with products/services that cater to specific age demos. For example, the maker of a skincare line for mature skin could now exclude their ads from showing to younger age-ranges.

Here are those posts:

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Local Service Ads Advertisers Console Down All Day

Apr 2, 2025 - 1:48 pm
Search Forum Recap

Daily Search Forum Recap: April 2, 2025

Apr 2, 2025 - 10:00 am
Google Search Engine Optimization

Google: We Don't Have A Brand-Ranking System But...

Apr 2, 2025 - 7:51 am
Bing Search

Microsoft Bing Copilot Search Now Live

Apr 2, 2025 - 7:41 am
Google

Google Search Tests Indent Vertical Bars By Title & Descriptions

Apr 2, 2025 - 7:31 am
Google Maps

Google Local Questions & Answers Feature Gone?

Apr 2, 2025 - 7:21 am
Previous Story: Google Tests Review Carousels & Blocks For Product Queries