Google Ads has released version 26 of the Google Ads API. This is a major release of the Google Ads API updates including SMS messaging, local services, hotel center accounts, lift measurements, EU political items, conversion features, and so much more.
Google wrote, "Today we are announcing the release of v26 of the Google Ads API. To use the new capabilities, you must upgrade your client libraries and client code. We've published all updated client libraries and code examples."
The big features include:
- Streamlined EU political advertising declarations
- Vertical-agnostic travel bid modifiers
- Search Lift measurements
- Local Services Performance Max campaign creation
- Unified enhanced conversions configuration
- Shopping and Demand Gen enhancements
Here is a screenshot of the changelog with all the details:
Before this release was a minor release, version 25.2 in September, 25.1 in August, 25.0 in July, then 24.2 in June, then 24.1 in May, before that was 24 in April, then 23.2 in March, then v23.1 in February and then 23 at the end of January, then version 22 on October 15, 2025, then version 21 on August 6, 2025 , then 20 on June 5, 2025, 19.1 in April 2025, then 19 in February 2025, then version 18 in October 2024. Before that was 17.1 in August 2024 and then before that was version 17.0 in June 2024 and then before that was version 16.1 and then Version 16 in February 2024. Before that was version 15 back in October 2023. Then before that was version 14.1 which was released in August. Version 13.1 preceded this new version, which was released in April 2023. Version 12.0 was released in October 2022, Version 11.0 of the Google Ads API was released in June, and version 11.1 was in August. Also Version 10.1 was released on April 27, 2022 and version 10.0 was released on February 9, 2022. And Google has sunset the AdWords API on April 27th which will completely stop working at the end of July.
Forum discussion at X.
