Google Ads posted a new help document about automated promotions that describes how Google Ads can and does automatically identify and apply active promotional offers directly from your website.
It reads:
Automated promotions highlights valid, high-quality deals and offers directly within your ads to drive both online and offline conversion discovery. Google Ads identifies and sources promotions from your website landing pages, such as "Buy one get one free". They are automatically attached to eligible Search and Performance Max campaigns, seamlessly connecting potential customers with your active deals.
This new document was spotted first by Hana Kobzová on PPC News Feed who wrote, "Google Ads has introduced a new account-level automated asset called Automated promotions."
A few years ago, we saw that Google Merchant Center was automatically adding promotions but this seems different.
Google Ads automatically identifies and extracts promotional offers directly from your website. These promotions will appear on eligible Search and Performance Max campaigns that have location assets attached and are not currently running manual promotions. Google said to "make sure to keep your website's promotional details up to date, or manually upload specific promotions if you require exact control over what is shown."
The example Google provided was "if your landing page advertises a deal like "20% off on black sweaters," Google will automatically extract this information. It will then attach this promotion to your eligible ads, displaying the 20% discount directly in the search results when users look for your products."
To be eligible for this:
- Active Search or Performance Max campaigns with attached Location Assets (including Local Ad campaigns).
- No existing manual promotions currently running on the campaign.
- Compliance with standard Google Ads advertising policies.
Here is a screenshot of the new help page:
Forum discussion at X.
