Google Ads is now letting you bid more using the customer retention option named "Loyalty program members." This gives you the option to:
- Bid higher for loyalty program members
- Show member benefits to loyalty program members in eligible countries.
This was spotted by Arpan Banerjee who posted on LinkedIn and wrote, "Google Ads' customer retention settings now include dedicated toggles for loyalty program members, separate from lapsed customer bidding." You can bid more for those in your loyalty membership groups.
Here is his screenshot:
I am not sure how new this is because we covered in May that Google Ads expanded its loyalty program options and there are new options.
Forum discussion at LinkedIn.
