Google Ads is showing some advertisers not just a recommendation with the ability to make a change on that recommendation but it is tied to the advertiser's forecast. It shows your projected weekly conversion value and adds that your campaign is limited by budget, and that you should spend more to hit the forecast.
This was spotted by Thomas Eccel who posted about this on LinkedIn - he wrote that there is a new, "annoying new Budget Feature live in Google Ads." He said he "spotted a new feature that threatens you with Conversion value decreases and limited by budget alerts when reducing daily budget for campaigns."
Here is his screenshot:
He added that he "gets that lowering Budget will decrease conversion value, but for some reasons we have to lower sometimes our budgets." "A bit annoying since this one is quite intrusive. Also, you will have an alert sign in your campaign settings under Budget later," he added.
Forum discussion at LinkedIn.
