Google Ads Bug Attributes Traffic To Legacy Smart Matching Type

Aug 22, 2024 - 7:21 am 1 by
Filed Under Google Ads

Google Ads Match

Google has confirmed another bug with Google Ads where it accidentally attributed traffic to a match type that should not exist anymore - smart matching. Ginny Marvin, the Google Ad Liaison, confirmed the issue and said, "Advertisers will not be charged for these clicks, and we’ve reverted the change."

Thomas Eccel spotted the issue and said on X, "can you let me know what this new "Smart Matching" Match Type exactly is?" Ginny replied, "This is a result of a small traffic experiment between 8/13/2024 and 8/14/2024 that incorrectly attributed traffic under this previously turned down “Smart Matching” designation. Advertisers will not be charged for these clicks, and we’ve reverted the change."

Here is what it looked like in the Google Ads report:

Google Ads Smart Matching Report Glitch

The funny thing is we saw this match type back in 2021 and then Google said, "This filter option was the result of a bug that is now being fixed, but no traffic was affected. This experiment is one of many small tests that select advertisers have opted into. We don’t have anything more to share at this time."

So this is not the first time Google Ads had a bug like this.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility Heats Up April 22-23

Apr 24, 2025 - 7:55 am
Google AdSense

Google AdSense Policy Center Adds 3 Policy Issues, Filters & Review Process

Apr 24, 2025 - 7:51 am
Google Search Engine Optimization

Google Merchant Center EnergyConsumptionDetails Replaced By certificationIdentification But Backwards Compatible

Apr 24, 2025 - 7:41 am
Google Maps

Google Business Profiles Video Interview On Verifications Must Knows

Apr 24, 2025 - 7:31 am
Google Ads

Google Ads Tree Table Reports View

Apr 24, 2025 - 7:21 am
Google Ads

Google Relaxing Local Service Ads Photo Guidelines After May 22nd

Apr 24, 2025 - 7:11 am
Previous Story: Google Tests Verification Icons For Free Search Result Listings