Google Ads Spending Bug Again This Time Impacting tROAS & Maximize Conversion Value

Dec 7, 2021 - 7:41 am 1 by
Filed Under Google Ads

Google Ads Responsive

We have yet another Google Ads spending bug to report, this one was related to Google advertisers using Target ROAS or Maximize Conversion Value bid strategies on some campaigns on December 2, 2021. These advertiser may have experienced "spending fluctuations."

George Nguyen covered this issue the other day saying "after noticing an abnormal spend increase over a three-hour time period, Robideau got in touch with a Google Ads chat support agent. “After checking, I found there was a technical issue on Dec 2nd. Advertisers who are using the Target ROAS or Maximize Conversion Value bid strategies on some campaigns have experienced spend fluctuations on December 2, 2021,” the support agent said, adding, “The issue has been identified by the team and is resolved."

Here is the screenshot of the chat:

click for full size

This comes less than a month after the Google shopping CPC surge and last weeks Ads Editor image uploader bug and negative prices issue.

George received a statement from another Google spokesperson who told Search Engine Land, "customers using the Target ROAS or Maximize Conversion Value bid strategies may have experienced spend fluctuations on some campaigns on December 2, 2021. The issue has been resolved and everything is now working as expected."

Forum discussion at Twitter.

Update: Any necessary credits will follow:

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2025

Mar 28, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More

Mar 28, 2025 - 8:01 am
Google Maps

Google Local Knowledge Panel With Promotion Clipable Coupons

Mar 28, 2025 - 7:51 am
Google Maps

Google AI Overviews Itinerary, Lens Tour Guide, Maps Screenshot & Track Prices

Mar 28, 2025 - 7:41 am
Google Ads

Google Tests Contactless Label In Place Of Curbside Pickup

Mar 28, 2025 - 7:31 am
Google Ads

Google Ads WhatsApp Conversation Goals Get Diagnostics & More

Mar 28, 2025 - 7:21 am
Previous Story: Bing Local Store Search For Inventory & More