Google Ads is testing displaying the advertiser's name within the click to call phone number call asset on the sponsored listings. Normally, Google will just show the phone number but in this test, Google is also adding the advertiser's name.
This test was spotted by Khushal Bherwani who posted a screenshot of this on X - here is that screenshot:
Normally, the phone number does not have the advertiser's name in it and it is usually at the bottom of the ad, like this:
Forum discussion at X.
