Google Confirms Testing Emojis In Some Search Ads (Update: They Are Favicons)

Jan 25, 2022 - 7:51 am 2 by
Filed Under Google Ads

Google Emojis

Google has confirmed it is officially testing placing emojis in some search ads. Darcy Burk from Burk Digital Factory spotted a pizza emoji on a search ad for Uber Eats and posted the screenshot on Twitter. Ginny Marvin of Google on the Ads Liaison Twitter account confirmed Google is testing placing emojis in some search ads.

Update, this was an emoji used for a favicon that caused this, more details below:

Here is a screenshot:

Google Ads Emojis

Ginny Marvin said "this is part of a series of small experiments to help users more easily identify the brand or advertiser associated with the Search ads they may see for a given query."

Just to give you some history here, this is against Google's ad policies - to have emojis in the ads. But I guess Google thinks it is worth testing out. Google ads had emojis in 2020, 2019, 2017 and 2016 but in all those cases, it was not Google adding them - here Google is adding them to the ads.

Forum discussion at Twitter.

Update: This was an emoji used as a favicon, so favicons are technically okay...

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Glitching

Apr 23, 2025 - 10:54 am
Search Forum Recap

Daily Search Forum Recap: April 23, 2025

Apr 23, 2025 - 10:00 am
Google Search Engine Optimization

Google Stops Supporting Special Announcement Structured Data On July 31

Apr 23, 2025 - 7:51 am
Google

More Studies Show AI Overviews Harm Google Click Through Rates

Apr 23, 2025 - 7:41 am
Google Maps

Google Posts Go Missing From Local Panels

Apr 23, 2025 - 7:35 am
Google Maps

Google Business Profiles Video Verification Gets Video Previews

Apr 23, 2025 - 7:31 am
Previous Story: 67% Of Google Searches Have Duplicate Top Stories & Web Results URLs; Newzdash