Google Ads Has Three New Reporting Columns

Oct 19, 2022 - 7:41 am 0 by
Filed Under Google Ads

Google Ads Insights

Google Ads announced three new reporting columns including results, results value and conversion goals columns. Google said these columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards and at the manager account level.

(1) Results column: The results column shows the number of conversions you have received across your primary conversion actions for each of the standard goals in your Google Ads account. It also shows the impact this campaign is driving against goals it's not optimizing towards.

Here is a screenshot of this showing multiple conversion actions:

click for full size

(2) Results value column: The results value column shows the calculated conversion values you have received across your primary conversion actions for each of the standard goals in your Google Ads account.

Here is a screenshot of this one:

click for full size

(3) Conversion goals column: The conversion goals column will show the goals listed in your Google Ads campaign-level settings that drive performance.

Here is a screenshot showing the conversions goals by campaign:

click for full size

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More

Mar 28, 2025 - 8:01 am
Google Maps

Google Local Knowledge Panel With Promotion Clipable Coupons

Mar 28, 2025 - 7:51 am
Google Maps

Google AI Overviews Itinerary, Lens Tour Guide, Maps Screenshot & Track Prices

Mar 28, 2025 - 7:41 am
Google Ads

Google Tests Contactless Label In Place Of Curbside Pickup

Mar 28, 2025 - 7:31 am
Google Ads

Google Ads WhatsApp Conversation Goals Get Diagnostics & More

Mar 28, 2025 - 7:21 am
Google

Google AI (SGE) While Browsing No Longer

Mar 28, 2025 - 7:11 am
Previous Story: Google Trending Now For Shopping Results