Both Google Ads & Microsoft Bing Ads Revenues Up 32%

Feb 2, 2022 - 7:05 am 0 by
Filed Under Google News

Google Msft Bing Earnings

Last week, Microsoft reported earnings and yesterday Google (Alphabet) reported earnings and both companies showed a 32% increase with their advertiser revenues. So Google Ads combined with YouTube Ads and other Google networks including AdSense and others was up 32% from $46,199 billion in the quarter ending December 31, 2020 to $61,239 billion in the quarter ending December 31, 2021. And Microsoft's earnings reported "search and news advertising revenue excluding traffic acquisition costs increased 32%" in the same time period or so.

Interesting that both were up about the same percentage for their ad revenue products.

Keep in mind, the last time these companies reported earnings, they also reported 40% lifts in ad revenues, so they pretty much matched up there too.

Overall, Google's fourth quarter revenues of $75 billion, up 32% year over year and Microsoft's quarterly revenue was $51.7 billion, which was an increase of 20%.

Search ads keep growing for both the platforms (Google and Microsoft) and for hopefully our industry.

Forum discussion at Twitter & WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 31, 2025

Mar 31, 2025 - 10:00 am
Google Updates

Google March 2025 Core Update Impact Multiple Poll Results

Mar 31, 2025 - 7:51 am
Google News

Google To Pay $100 Million To Settle Old Ad Lawsuit On Clicks Outside Geo Target

Mar 31, 2025 - 7:41 am
Google Ads

Google To Allow Double Serving Ads In Different Ad Locations On Same Page

Mar 31, 2025 - 7:31 am
Google Search Engine Optimization

Google News Fully Transitioned To Automatically Generated Publication Pages

Mar 31, 2025 - 7:21 am
Google Maps

Google Business Profiles Bug Resurfacing Old Fake Removed Reviews

Mar 31, 2025 - 7:11 am
Previous Story: Break Dancing At The GooglePlex