Google is also testing this new ad format labeled "People also browsed." I guess this shows you what other products on Google searchers looked at for a similar query and is now showing you ads that match those browser sessions for those queries.
This test was also spotted by Saad AK who shared a video of this in action on X - here is a still screenshot from that video:
Here are the videos that also show the double row shopping ads:
Google > Mobile
— Saad AK (@SaadAlikhan1994) July 10, 2024
Google is testing two rows of Ads in an Ad.
I also haven't seen Google testing " People also browsed" headline in an Sponsored result before.
Sending to: @rustybrick SIR. pic.twitter.com/dJnHsiRYrQ
We have also seen Google use people also buy from and people also shop.
Forum discussion at X.