Google Ads Performance Planner Added Shared Budgets, Shared Access & Conversion Delays

Aug 18, 2020 - 7:11 am 0 by
Filed Under Google Ads

Google Planner

Google announced three new features to the Google Ads performance planner. These new features include support for shared budgets, shared access for viewing and editing and it now accounts for conversion delays.

Shared Budgets

Performance Planner now supports shared budgets in Search campaigns. With this update, you can create, modify, and download forecasts for your shared budget campaigns.

For more details on shared budgets, click here.

Shared Access

Google now lets you more easily collaborate on your performance plans with your coworkers. You can now share them for viewing and editing. To get started, click "Share" in the top right corner of your plan.

Here is a screen shot:

click for full size

Conversion Delay

Google said if your conversions or conversion value take longer than seven days to report, Performance Planner now accounts for this conversion delay. For example, if you’re planning November spend, your plan may include predicted conversions that could happen in November and December. This makes it easier for you to get a more accurate performance forecast.

More on conversion delays over here.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 31, 2025

Mar 31, 2025 - 10:00 am
Google Updates

Google March 2025 Core Update Impact Multiple Poll Results

Mar 31, 2025 - 7:51 am
Google News

Google To Pay $100 Million To Settle Old Ad Lawsuit On Clicks Outside Geo Target

Mar 31, 2025 - 7:41 am
Google Ads

Google To Allow Double Serving Ads In Different Ad Locations On Same Page

Mar 31, 2025 - 7:31 am
Google Search Engine Optimization

Google News Fully Transitioned To Automatically Generated Publication Pages

Mar 31, 2025 - 7:21 am
Google Maps

Google Business Profiles Bug Resurfacing Old Fake Removed Reviews

Mar 31, 2025 - 7:11 am
Previous Story: Google's Chef de Cuisine Wearing A Face Mask