Google Ads PMax Reports With Private Search Term Category

Jan 21, 2025 - 7:41 am 4 — by
Filed Under Google Ads

Google Locks

In the Google Ads Performance Max search category, Google is now displaying "private search term." Private queries are terms that have been searched for by fewer than 50 unique users over the past 90 days, Google explained.

This was spotted by Arpan Banerjee who posted this screenshot on X:

Google Ads Private Search Term Category

Yes, Google Ads does hide some queries from the search terms report.

Now, Google is being clearer about some of those queries...

Forum discussion at X.

 

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