Google Ads PMax Reports With Private Search Term Category

Jan 21, 2025 - 7:41 am 4 — by
Filed Under Google Ads

Google Locks

In the Google Ads Performance Max search category, Google is now displaying "private search term." Private queries are terms that have been searched for by fewer than 50 unique users over the past 90 days, Google explained.

This was spotted by Arpan Banerjee who posted this screenshot on X:

Google Ads Private Search Term Category

Yes, Google Ads does hide some queries from the search terms report.

Now, Google is being clearer about some of those queries...

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 2, 2026

Oct 2, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update Impact, Google Not Paying Much For Your Content, Google Feels Sad & Terrible and more

Oct 2, 2026 - 8:01 am
Google Ads

Google Loyalty Customer Match Expands To AI Mode & More Regions

Oct 2, 2026 - 7:51 am
Google

Google Tests URL Tracking Parameters To AI Overviews & AI Mode

Oct 2, 2026 - 7:46 am
Google Ads

Google Local Service Ads Hiding Phone Number By Default

Oct 2, 2026 - 7:41 am
Bing Search

Bing Product Results With Recommended By Section

Oct 2, 2026 - 7:31 am
Previous Story: Google AI Overviews Translation