Google Ads Now With Seasonality Adjustments For Smart Bidding

Aug 30, 2019 - 7:11 am 0 by
Filed Under Google Ads

New Google Ads Interface

Google Ads has launched the a new feature for Smart Bidding that gives you more control over seasonality adjustments. To provide more control in these rare situations, you can now apply seasonality adjustments for Search and Display campaigns, Google said.

Google gave this example, "Let’s say you’re planning a flash sale for the weekend. Historically, you’ve seen a 50% increase in conversion rates when you’ve run a similar sale. With seasonality adjustments, you can apply a predicted conversion rate adjustment and Smart Bidding will consider that adjustment for the date range selected, while trying to hit your target CPA."

click for full size

Here is how to do it:

  • Sign into your Google Ads account.
  • In the top-right corner, click the Tools icon .
  • From the drop-down menu, select Bid Strategies under "Shared Library".
  • Under "Bid Strategies", click Advanced Controls.
  • Select the Seasonality Adjustments option at the top.
  • To create a new seasonality adjustment, click the blue plus symbol plus .
  • Give your adjustment a name and description., fill in the event's start and end dates, and choose your scope and devices.
  • Adjust your conversion rate to reflect your estimated conversion rate change.
  • Click Save.
Forum discussion at Google Ad Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 31, 2025

Mar 31, 2025 - 10:00 am
Google Updates

Google March 2025 Core Update Impact Multiple Poll Results

Mar 31, 2025 - 7:51 am
Google News

Google To Pay $100 Million To Settle Old Ad Lawsuit On Clicks Outside Geo Target

Mar 31, 2025 - 7:41 am
Google Ads

Google To Allow Double Serving Ads In Different Ad Locations On Same Page

Mar 31, 2025 - 7:31 am
Google Search Engine Optimization

Google News Fully Transitioned To Automatically Generated Publication Pages

Mar 31, 2025 - 7:21 am
Google Maps

Google Business Profiles Bug Resurfacing Old Fake Removed Reviews

Mar 31, 2025 - 7:11 am
Previous Story: Google French Twist Bird Thing?