Google Ads Tests Smart Matching Match Type

Mar 22, 2021 - 7:21 am 1 by
Filed Under Google Ads

Google Ads Smart Matching Type

Last week, @PPCGreg spotted Google testing a brand new match type in Google Ads named "Smart Matching." What is Smart Matching? I have no idea but Google Ads confirmed it was a "small tests that select advertisers have opted into." But I have no idea what makes this match type "smart."

Greg posted this screen shot on Twitter:

Google Ads Smart Matching

Google Ads replied saying "This filter option was the result of a bug that is now being fixed, but no traffic was affected. This experiment is one of many small tests that select advertisers have opted into. We don’t have anything more to share at this time."

Now, if you read the responses to the original post on Twitter you can feel the concern from the PPC community about yet another match type that promises to be "smart."

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Ad Revenue Up 8.5%, Overall Revenue Up 12%

Apr 24, 2025 - 4:34 pm
Search Forum Recap

Daily Search Forum Recap: April 24, 2025

Apr 24, 2025 - 10:00 am
Google Updates

Google Search Ranking Volatility Heats Up April 22-23

Apr 24, 2025 - 7:55 am
Google AdSense

Google AdSense Policy Center Adds 3 Policy Issues, Filters & Review Process

Apr 24, 2025 - 7:51 am
Google Search Engine Optimization

Google Merchant Center EnergyConsumptionDetails Replaced By certificationIdentification But Backwards Compatible

Apr 24, 2025 - 7:41 am
Google Maps

Google Business Profiles Video Interview On Verifications Must Knows

Apr 24, 2025 - 7:31 am
Previous Story: Google To Move Last Batch Of Sites To Mobile-First Indexing Soon