Google Ads Tests Subheadline Links Under Search Ad Title Links

Nov 12, 2024 - 7:05 am 0 by
Filed Under Google Ads

Man Desk Agency Computer

Google is testing placing a second link directly under the main ad headline link, some call the title link, that pull from your Google Ads assets or extensions. It is unusual to see these links right next to each other, sometimes you'd see them as sitelinks under the ad description but not directly under the main headline link.

This was spotted by both Anthony Higman who posted it on LinkedIn and X - here are his screenshots:

Google Ads Asset Links Top Mobile

And this desktop variation by Jonathan Cottrell on LinkedIn:

Google Ads Asset Links Top

This seems weird but it can probably have a huge impact on an ads click through rate, but again, it is just a test right now.

Forum discussion at X and LinkedIn.

Update: I am seeing this also randomly come up:

Google Ads Sub Headline

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Judge: Google Illegally Engaged In Anticompetitive Monopolistic Ad Tech Practices

Apr 17, 2025 - 11:35 am
Search Forum Recap

Daily Search Forum Recap: April 17, 2025

Apr 17, 2025 - 10:00 am
Google Ads

Google Ads Personalized Boost Ad Performance Email

Apr 17, 2025 - 7:51 am
Google Ads

Google Ads API Version 19.1 Now Available

Apr 17, 2025 - 7:41 am
Google Search Engine Optimization

Google: Nothing Has Changed With International SEO with ccTLD Change

Apr 17, 2025 - 7:31 am
Google

Google Tests Video Player To Shopping / E-Commerce Card

Apr 17, 2025 - 7:21 am
Previous Story: GooglePlex Sign: Please Refrain From Touching The Androids