Google Ads is running a "very early experiment" to show a new attribute in sponsored results in Google Search. This attribute shows how many days remain in a sale or deal on Shopping Ads.
The Shopping Ad gets a label added to it to show the number of days left remaining for the sale. In the screenshot below, provided by Sachin Patel, it says "5 days left."
A Google spokesperson confirmed this is new and told me, "This is a very early experiment, but no more details to share at this time."
Patel posted the screenshot on X and Search Engine Watch.
I suspect this has to do with Merchant Center now handling deal ends annotations and attributes.
Forum discussion at X.
