Back in 2007 Google started experimenting with the ability for users to scroll through AdSense ads by clicking on little arrows embedded in the ads. Then in mid-2008 Google officially launched the navigational AdSense ads.
They looked like this:
This feature went away quietly some time ago and hasn't been seen in a while.
We have seen arrows for buttons to click through the ad to the ad landing page. But not for scrolling to another ad.
A WebmasterWorld thread has one publisher claiming Google is testing the arrow based scrollable AdSense ads again.
He wrote:
Anyone else seen this today?The big box arrow -> and underneath nav arrows < > to scroll for more ads.
Think they will bring these back?
Forum discussion at WebmasterWorld.