Reports: Google AdSense CTR Drastically Drops

Jul 2, 2013 - 8:45 am 57 by
Filed Under Google AdSense

Google AdSense logoThere are reports in WebmasterWorld and Google AdSense Help forums of huge drops in the CTR and earnings for Google AdSense publishers on July 1st.

The responses from official Googlers, at least coming second hand from publishers, vary.

One said in response to one publisher that his "Click spam rate increased since June 30." Another received a generic response about reporting in general saying:

Thanks for your message. Please know that it takes 24 hours for the AdSense account to update the days metrics like clicks earnings etc. Therefore, I suggest you five one whole day for the metrics to upload in the account. Please always make sure to check a day before's metrics on a particular day. Else, if you have any other issues please let me know!

The thing is, there is starting to be a lot of publishers complaining about the drop.

So either (1) the reports are buggy or delayed or (2) Google stepped up their filtering of spam?

Here is a chart from my AdSense account, note, I don't make a lot of money from AdSense:

Google AdSense CTR

Forum discussion at WebmasterWorld and Google AdSense Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 26, 2026

Feb 26, 2026 - 10:00 am
Google

Google Circle to Search Looks At The Whole Image

Feb 26, 2026 - 7:51 am
Google Ads

Google Ads API Version 23.1 Now Available

Feb 26, 2026 - 7:41 am
Bing SEO

Microsoft Updates Bing Webmaster Guidelines (A Bit)

Feb 26, 2026 - 7:31 am
Google

Google To Test Showing Vertical Search Services In EU

Feb 26, 2026 - 7:21 am
Google Maps

Google Post Recurring Scheduling Coming

Feb 26, 2026 - 7:11 am
 
Previous Story: Google: You Are Ugly