Google AdSense Daily Earnings Declining? Here Is Why.

May 23, 2011 - 8:42 am 8 by
Filed Under Google AdSense

Google AdSense Reporting Pipeline ChangeThere have been many complaints in the Google AdSense Help forums from publishers complaining their daily earnings are fluctuating and less than they should be.

The answer to why people are seeing huge differences in the past week or so is because Google AdSense changed how they manage the reporting pipeline.

Google AdSense engineer, Guillaume, said, "since May 14, earnings for the current day reported in the interface may now fluctuate, due to a change in the reporting pipeline."

Google has a document explaining the issues, saying that now they show gross click counts before they may discount those clicks due to invalid clicks. The document explains it well:

You might see fluctuations in earnings reflected in your Performance reports due to the lag between gross click counts and invalid click detection. Total clicks are reflected quickly and then adjusted downward for any invalid clicks, which take longer to process.

After clicks occur, estimated earnings are increased based on these recorded clicks. However, processing for invalid clicks is completed after this initial estimate, and the corresponding earnings might then be revised downward in your reports.

This behavior is noticeable mostly for accounts with low traffic volume or a high proportion of invalid clicks.

Please be assured that after these initial fluctuations, earnings eventually stabilize, and earnings are computed in the same manner as they were prior to this change, which was effective beginning May 14, 2011. Note that finalized earnings, which are reported at the end of every month, might also reflect further adjustments.

Forum discussion at Google AdSense Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 24, 2025

Apr 24, 2025 - 10:00 am
Google Updates

Google Search Ranking Volatility Heats Up April 22-23

Apr 24, 2025 - 7:55 am
Google AdSense

Google AdSense Policy Center Adds 3 Policy Issues, Filters & Review Process

Apr 24, 2025 - 7:51 am
Google Search Engine Optimization

Google Merchant Center EnergyConsumptionDetails Replaced By certificationIdentification But Backwards Compatible

Apr 24, 2025 - 7:41 am
Google Maps

Google Business Profiles Video Interview On Verifications Must Knows

Apr 24, 2025 - 7:31 am
Google Ads

Google Ads Tree Table Reports View

Apr 24, 2025 - 7:21 am
Previous Story: Google Photo Scam Charging For Photos