Google Now Requires You Label Adult Products In Ecommerce Feeds

Sep 18, 2026 - 7:15 am 0 — by

Google Label

Google has updated its guidelines for sites with explicit content to now specify that ecommerce sites must "label adult products in ecommerce feeds or markup." There is also a new section at the bottom of the help document titled, "For Google Shopping features."

Google added this new line to the document:

For ecommerce sites: label adult products in ecommerce feeds or markup.

Google also added this new section to the bottom of the document:

For Google Shopping features: label adult products in ecommerce feeds or markup

If you're optimizing your product listings to appear in Google Shopping features and your products are considered adult-oriented according to Google's adult-oriented content policy, label them in your Merchant Center feeds with the adult attribute or with hasAdultConsideration structured data markup. This label doesn't affect your site's visibility in organic web search results.

I believe Google also updated the respective Merchant Center help documentation around these changes.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Adopts New AI Training Control

Oct 30, 2026 - 12:50 pm
Bing SEO

Microsoft Bing New AI New Controls With AI Training From AI Search Grounding

Oct 30, 2026 - 12:15 pm
ChatGPT Ads

ChatGPT Gets Wider Ads, Multi-Image Ads Expands, Expansion & More

Oct 30, 2026 - 11:17 am
Search Forum Recap

Daily Search Forum Recap: October 30, 2026

Oct 30, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility X2, Spam Updates, AI Overviews Everywhere, Blending Ads & Organic, Google & Microsoft Earnings

Oct 30, 2026 - 8:01 am
Google Search Engine Optimization

Google AI Overviews & AI Mode 0.9% Click-Through Rate, Opt Out Study Says

Oct 30, 2026 - 7:51 am
Previous Story: Google Search Drops Free Product Listings From European Economic Area