Google AdWords Location Based Ad Customizers Enabled

Oct 7, 2015 - 8:30 am 2 by
Filed Under Google Ads

Maps Chalkboard Map 1200

Google quietly announced on Google+ that you can now use ad customizers based on the location the searcher is searching for your business.

Google said "today, we are announcing an enhancement to ad customizers - you can now customize your ad text based on where people are searching for your business."

Ad customizers already let you customize your ads by dynamically insert relevant information such as inventory, promotions, etc. But now you can insert locally relevant data into your ads. Here are some examples given by Google:

  • Share your most up-to-date inventory, store hours and location so customers can quickly take action in the moment
  • Show unique shipping times for specific regions to help customers decide when to purchase a needed item in time
  • Highlight specific discounts, promotions, or events for each of your locations so customers can take advantage of offerings in their area

You can learn more about the location of your searchers over here.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 18, 2025

Apr 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews

Apr 18, 2025 - 8:01 am
Google

Google Made Search Much Faster - But How Much Faster?

Apr 18, 2025 - 7:51 am
Google Ads

New Google Merchant Center Popular Products Report

Apr 18, 2025 - 7:41 am
Google Search Engine Optimization

Google: No Positive SEO Effect From .esports Domain

Apr 18, 2025 - 7:31 am
Google Ads

Google Ads PMax Age Exclusions Rolling Out

Apr 18, 2025 - 7:21 am
Previous Story: Google AdWords Shopping Assortment Report For Products You Don't Sell