Google AdWords Ad Rotation To Offer Optimize & Rotate Indefinitely

Aug 30, 2017 - 7:55 am 1 by
Filed Under Google Ads

Google Rotation

Google announced they are "simplifying ad rotation to two settings." Specifically they are only going to offer "optimize" and "rotate indefinitely" options starting in late September.

Optimize Ad Rotation:

The "optimize" ad rotation setting prioritizes ads that are expected to perform better than other ads within an ad group. Google said this is figured out by Google's machine learning technology. "This setting will optimize your ads for clicks in each individual auction using signals like keyword, search term, device, location and more," Google added.

Rotate Indefinitely Ad Rotation:

The ad optimized ad rotation works best for most advertisers, Google said. The "rotate indefinitely" setting is "the easiest way to give your ads equal preference," Google said, so "it will be the sole option for an even rotation going forward."

click for full size

Ginny Marvin digs into some of the concerns around these changes but I have yet to see any complaints. If we see complaints when it goes live, we will let you know.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 20, 2025

Feb 20, 2025 - 10:00 am
Google Updates

Google Search Ranking Volatility Heating Up Again

Feb 20, 2025 - 8:01 am
Google

Google Lens AI Overviews Expands & iOS App Search Screen

Feb 20, 2025 - 7:51 am
Google Maps

Google Business Profiles Posts Integrates AI-Enhanced Images

Feb 20, 2025 - 7:41 am
Google Ads

Google Ads AI Images Can Now Create People & Faces

Feb 20, 2025 - 7:31 am
Google

Google Top Quality Store Pages Add AI-Generated Review Summaries

Feb 20, 2025 - 7:21 am
Previous Story: Google Search Console Data Up To Date Again