Google AdWords Android App Added Universal App Campaigns & Conversion Columns

Feb 5, 2016 - 7:30 am 0 by
Filed Under Google Ads

Mobile15 Google 1900px

The Google AdWords app for Android has been upgraded to add support for universal app campaigns and new conversion columns.

The Google Play Store says that the two new features are universal app campaigns and new conversion stats.

Advertisers can now measure performance and make adjustments to their universal app campaigns and monitor revenue metrics with two new conversion value columns. Also if they are promoting apps, they can can get a snapshot of how your universal app campaigns are performing by viewing metrics like downloads and average cost-per-install, and make adjustments to daily budget or target cost-per-install.

You can download the Android app here.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 3, 2025

Apr 3, 2025 - 10:00 am
Google Updates

Google April Post Core Update Ranking Volatility Heats Up

Apr 3, 2025 - 7:51 am
Google Ads

Google Ads Tests Show More Overlay To Load More Ads

Apr 3, 2025 - 7:41 am
Bing Search

Microsoft Bing Copilot Answers Serving Product Results

Apr 3, 2025 - 7:31 am
Google Maps

Google Maps Desktop Promoting Mobile App

Apr 3, 2025 - 7:21 am
Google Maps

Google AI Summaries Now In Local Knowledge Panels

Apr 3, 2025 - 7:11 am
Previous Story: Googlers Waiting For The Bus