Google AdWords Design Update: Kennedy Phase Two

Aug 26, 2014 - 8:22 am 1 by
Filed Under Google Ads

Google AdWords DesignGoogle shared on Google+ that they have updated the design for the AdWords reporting interface ever so slightly.

I believe Google internally called this update, "Kennedy Phase 2" based on the image screen shot they shared being named that. The changes include:

  • The left-side navigation bar has been changed from white to gray, and the highlight color is now blue. This creates more distinction between the navigation tools and your campaign data, providing a streamlined navigation experience to help you find what you need quickly and easily.
  • All campaign type icons have been re-designed to help you more easily see the campaign types you’re looking for. You’ll notice more distinct icons for Search, Display, Search Network with Display Select, Shopping, and Video campaigns.
  • Radio buttons and checkboxes have been refined to give a more consistent look and experience with other Google products you use.

Here is a screen shot showing you those changes.

Google AdWords Design Update - click for full size

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 19, 2026

Jun 19, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Bing AI Reporting Updates, UK Orders Google To Hand Over Its Search Ranking Algorithm & More

Jun 19, 2026 - 8:01 am
Bing Search

Bing Tests Updated News Design In Search

Jun 19, 2026 - 7:51 am
Google Search Engine Optimization

Google Speaks On Chunking, Site Signals, Content, Paywalls & AI Clicks

Jun 19, 2026 - 7:41 am
Bing Search

Bing Tests Color Options In Product Results

Jun 19, 2026 - 7:31 am
Google Ads

Google Ads Turning On Conversion-Based Customer Lists For Advertisers

Jun 19, 2026 - 7:21 am
 
Previous Story: Google Shows Traffic By Transportation Modes In One Card