Google announced the latest version of the AdWords Editor, version 11.6. The big updates here include device bid adjustments, two Gmail ad templates, universal app campaigns, scheduled downloads, and improvements to advanced search.
Here is a break down of the new features in the AdWords Editor:
Device bid adjustments
This version adds two new types of device bid adjustments: desktop and tablet. The range for these new bid adjustments, as well as for mobile bid adjustments, is -90% to +900%. You can opt out of showing ads on a certain device by setting your bid to -100%.
Gmail ad templates
Version 11.6 supports Gmail image templates and Gmail single promotion templates.
Universal app campaigns
You can now create and edit universal app campaigns in AdWords Editor. Universal app campaigns allow you to promote your app across Google Search, Play, YouTube, and within other apps and mobile websites on the Display Network.
Advanced search improvements
This version includes several improvements to advanced search, such as an easier way to create filters.
Improvement to automatic download and upload
Version 11.6 no longer limits downloads to 5 at a time. You can now select multiple accounts to be downloaded or uploaded sequentially.
Scheduled downloads
You can schedule downloads to get recent changes and stats at certain dates and times.
Check changes for multiple accounts
This version lets you check changes for multiple accounts at the same time.
Forum discussion at Google+.
