It has been about 6 months since Google released an update to the Google AdWords Editor, the last update was version 12.2 which launched in November 2017.
This new version adds search terms report, account-level extensions, functions in search filters and custom rules, sped up ad policy review, and much more. Here is a full list of features in the new version:
View a Search terms report
View and download reports about your search terms. This update also includes tools to add keywords and add negative keywords. Learn more about the search terms report
Use filter functions
With filter functions, you can use powerful queries that combine filters in new ways to find highly specific items in your AdWords account. Learn more about using functions
Make edits in CSV import
When making edits in CSV imports, you may specify 2 separate columns for each field, such as text ad headlines and descriptions. One column holds the original value and is used for lookup, while the other holds the new value, to be applied as an edit. Learn more about columns in the CSV file
Account-level extension associations
You can attach ad extensions at the account level, in addition to campaign and ad group levels. Learn more about account-level extension associations in CSV file creation
Interest categories in Search and Shopping campaigns
Previously, you were able to add audience interest categories to Display and Video campaigns only. Now you can add them to Search and Shopping campaigns at the campaign and ad group level, which lets those campaigns reach affinity and in-market audiences.
Custom intent audiences
With custom intent audiences, you can reach people that intend to make a purchase. Learn more about audience targeting
TrueView for action
TrueView for action campaigns (Video campaigns created with the “Drive conversions” subtype) are supported, which includes calls-to-action (CTAs) and headlines. Learn more about TrueView campaigns in AdWords Editor
Shopping inventory filters
Inventory filters for Shopping campaigns are now supported. These may be edited via CSV import. Learn more
Freezable columns
In some views, such as for table data, certain columns can be frozen on the left-hand side for easy horizontal scrolling, letting you more easily track items. Learn more
Faster policy reviews when uploading ads
For text ads, an improved policy check speeds the time to upload your ads.
Responsive search ads
A beta release of responsive search ads is now available in AdWords Editor. Reach out to your account management team or contact us if you have any questions about responsive search ads.Forum discussion at Twitter.
