Estimated Cross-Device Conversions On Google AdWords

Oct 3, 2013 - 8:42 am 1 by
Filed Under Google Ads

google adwords cross deviceThe problem every admits - people search on one device and may very well likely end up converting on a different device. Be it they are searching for a new pair of shoes while on the bus ride home from work and then end up purchasing it when they get home from their desktop.

This is fairly common, in fact, Google shared metrics on how common it is by vertical and what the estimated conversions are by vertical on the AdWords blog. Google said, "A September 2013 study of multi-device consumers found that over 90% move sequentially between several screens for everyday activities like booking a hotel or shopping for electronics."

Google launched, estimated cross-device conversions to help online marketers track and predict conversions.

Here is a graphic:

click for full size

For more on how this works, see this page.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Bing Ads

Microsoft Advertising Updates For Shopping Campaigns, Audience Ads, PMax & More

Apr 2, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 1, 2025

Apr 1, 2025 - 10:00 am
Google Search Engine Optimization

Google Ranking Reddit AI Translated Pages Too Well

Apr 1, 2025 - 7:51 am
Google

Google AI Overviews Tests Check Important Info Disclaimer

Apr 1, 2025 - 7:41 am
Bing Search

Bing Tests New Sitelinks Hover Shadow & Related Search Designs

Apr 1, 2025 - 7:31 am
Bing Search

Bing Copilot Answer Buttons To Image & Video Search

Apr 1, 2025 - 7:21 am
Previous Story: Google Video Tutorial On Implementation Of Multipile Languages Variations