Google AdWords Order IDs Now In AdWords Conversion Tags For Better Conversion Metrics

Apr 20, 2016 - 7:25 am 0 by
Filed Under Google Ads

Old Fashioned AdWords Google 1900px

Google announced on Google+ that they have added a new feature named Order IDs that allow you to add a unique identifier into your AdWords conversion tags to help reduce duplicate conversion data.

In short, advertisers added website code to make sure conversion tags didn't fire again when people refreshed or returned to confirmation pages. The example Google gave was, if you’re a hotel brand, you may notice customers returning to their booking confirmation pages, perhaps to find the reservation number or room check-in time the day before a trip.

If you include an Order ID into conversion tags, AdWords will not count these subsequent conversions with the same Order ID.

Google said, "by minimizing duplicate conversions and reviewing more accurate conversion data, you can make better budget and bidding decisions for your campaigns."

Here is a help document with how to implement the new Order IDs.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 31, 2025

Mar 31, 2025 - 10:00 am
Google Updates

Google March 2025 Core Update Impact Multiple Poll Results

Mar 31, 2025 - 7:51 am
Google News

Google To Pay $100 Million To Settle Old Ad Lawsuit On Clicks Outside Geo Target

Mar 31, 2025 - 7:41 am
Google Ads

Google To Allow Double Serving Ads In Different Ad Locations On Same Page

Mar 31, 2025 - 7:31 am
Google Search Engine Optimization

Google News Fully Transitioned To Automatically Generated Publication Pages

Mar 31, 2025 - 7:21 am
Google Maps

Google Business Profiles Bug Resurfacing Old Fake Removed Reviews

Mar 31, 2025 - 7:11 am
Previous Story: Google's Tel Aviv Office Hangs Israel Flags On Outside Of Building