Google AdWords Rolling Out Support For Parallel Tracking

Oct 20, 2017 - 7:23 am 0 by
Filed Under Google Ads

Green Swirl AdWords Google 640

Google announced they have begun rolling out support for what is called parallel tracking. In short, the user who clicks on the ad goes directly to your landing page, bypassing the redirects of the tracking URLs, but the browser does send the tracking details, behind the scenes, to the ad platform.

Google explains it as "users will head immediately to your landing page after clicking your ad while their browser processes URL tracking requests in the background."

AdWords Parallel Tracking

Google will default to this method by "early 2018" so make sure your system supports it. "If you use a third-party provider, you should reach out to them as soon as possible to make sure your clicks will continue to be measured with parallel tracking," Google wrote.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Local Service Ads Advertisers Console Down All Day

Apr 2, 2025 - 1:48 pm
Search Forum Recap

Daily Search Forum Recap: April 2, 2025

Apr 2, 2025 - 10:00 am
Google Search Engine Optimization

Google: We Don't Have A Brand-Ranking System But...

Apr 2, 2025 - 7:51 am
Bing Search

Microsoft Bing Copilot Search Now Live

Apr 2, 2025 - 7:41 am
Google

Google Search Tests Indent Vertical Bars By Title & Descriptions

Apr 2, 2025 - 7:31 am
Google Maps

Google Local Questions & Answers Feature Gone?

Apr 2, 2025 - 7:21 am
Previous Story: Danny Sullivan Spills The Beans On Google RankBrain