Google AdWords responsive search ads is not new, there is an old help document on it and it launched back in 2016 but there may be a new beta version of it coming out now or being tested. Or it might just be old legacy pages?
Suleyman Okan notified me on Twitter of new support pages around these AdWords ads that I have not seen before. This help page says there is a beta version of the responsive search ads and is not available to all advertisers:
In addition, if you dig into the Google cache you get a lot more pages that are partially built out in the help center. The pages have very little to no content on them but there are sections for the following pages:
- Step title: Introducing: Responsive search ads (beta)
- Step body: Introducing: Responsive search ads (beta)
- Step title: Click + Ad button
- Step title: Click Responsive search ad
- Step title: Enter the destination URL
- Step body: Enter the destination URL
- Step title: Write your first 3 headlines
- Step body: Write your first 3 headlines
- Step title: Add more headlines
- Step body: Add more headlines
- Step title: Create variations of your headlines
- Step body: Create variations of your headlines
- Step title: Add descriptions
- Step body: Add descriptions
- Step title: Preview your ad
- Step body: Preview your ad
- Step title: Guide completed
- Step body: Guide completed
- Step title: Click Ads & extensions
Responsive Search Ads revealed! Here's more info on the new elusive beta feature in @adwords: #ppcchat
— Suleyman Okan (@WoodsieLord) May 2, 2018
Beta help page: https://t.co/P2p0TmVICg
Future help page cache (clickable fields): https://t.co/72B6L7pyHI pic.twitter.com/o2UwOkvzIa
I honestly do not know what to make of this? Do you guys have any clues?
Forum discussion at Twitter.
