New Test: Google AdWords Expanded Text Ads

Apr 27, 2016 - 8:10 am 22 by
Filed Under Google Ads

Chalkboard1 AdWords Google 1900px

Ginny Marvin posted at Search Engine Land a screen shot she found of the new Google AdWords expanded headlines.

In this Google AdWords test, Google has expanded the headline to two lines that wraps and the description is now up to 80 characters, which gives you 47% more space.

Here is the screen shot Ginny posted, click on it to enlarge:

click for full size

Amy Middleton Hebdon added some data on the changes:

The longer text, Ginny is calling "Expanded Text Ads." Google also gave them a comment saying:

We regularly test different ad formats with the goal of providing useful information to users and driving even better results for advertisers. Beyond that, we don’t have anything to announce at this time.

I wouldn't be surprised if this test launches for everyone soon.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2025

Mar 28, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More

Mar 28, 2025 - 8:01 am
Google Maps

Google Local Knowledge Panel With Promotion Clipable Coupons

Mar 28, 2025 - 7:51 am
Google Maps

Google AI Overviews Itinerary, Lens Tour Guide, Maps Screenshot & Track Prices

Mar 28, 2025 - 7:41 am
Google Ads

Google Tests Contactless Label In Place Of Curbside Pickup

Mar 28, 2025 - 7:31 am
Google Ads

Google Ads WhatsApp Conversation Goals Get Diagnostics & More

Mar 28, 2025 - 7:21 am
Previous Story: Unsubscribe From Some Google Search Console Messages