Google Warns Shopify Users: AdWords Conversions May Be Double Counted

Sep 16, 2016 - 7:26 am 0 by
Filed Under Google Ads

Shopify

Cassie from Google posted in the Google AdWords Help forums that those that use Shopify for their e-commerce sites and AdWords conversion tracking need to consider updating their conversion count to avoid unexpected duplicate conversion metrics.

Shopify made a change where users can now easily check their past orders by viewing their Shopify confirmation page. The Shopify confirmation page has the conversion pixels, which can lead to the pixel firing off and "double counting of your conversion within AdWords," Google added.

So these Shopify users should make an update. They need to update your conversion tags to include the Order ID. Please refer your web developer to these instructions for the proper setup of Order IDs.

Forum discussion at Google AdWords Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 21, 2025

Feb 21, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More

Feb 21, 2025 - 8:01 am
Google Ads

Google Response Search Ads (RSAs) Second Headline In Sitelinks & More

Feb 21, 2025 - 7:51 am
Google

Google Hotel Results Tests Book With Official Site Box

Feb 21, 2025 - 7:41 am
Bing Search

Bing Copilot AI Answers Tabbed Carousel Card

Feb 21, 2025 - 7:31 am
Google Ads

Google Ads To Stop Placing Your Ads On Parked Domains By Default

Feb 21, 2025 - 7:21 am
Previous Story: Bing Ads Agency Awards Event