Google Won't Say If AMP Web Standards Move Was Triggered From Media Backlash

Mar 15, 2018 - 7:24 am 0 by
Filed Under Google

Google Reaction

Last week, Google said they are going to work with the open web standards to bring the benefits of AMP to the web standards. Most of us were thinking this move was done to calm down the media and developers who are not happy with AMP and how it goes around some of those standards.

So Glenn Allsopp asked Malte Ubl, one of the leads from the Google AMP team, directly if this move was triggered from the media backlash. Malte answered like a politician and dodged the question, which I do not blame him for.

He said "Google's goal was always to maximize the percentage of fast pages on the internet. Previous efforts mostly through education had not as much success. AMP did. Now we are trying to extend that to the wider web."

Here are the tweets:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 18, 2025

Apr 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews

Apr 18, 2025 - 8:01 am
Google

Google Made Search Much Faster - But How Much Faster?

Apr 18, 2025 - 7:51 am
Google Ads

New Google Merchant Center Popular Products Report

Apr 18, 2025 - 7:41 am
Google Search Engine Optimization

Google: No Positive SEO Effect From .esports Domain

Apr 18, 2025 - 7:31 am
Google Ads

Google Ads PMax Age Exclusions Rolling Out

Apr 18, 2025 - 7:21 am
Previous Story: Kirk Williams - The Search Community Honors You