Google AMP Not Currently A Ranking Factor But May Use It In The Future

Mar 8, 2017 - 8:08 am 5 by

Google AMP

When Google first introduced AMP, accelerated mobile pages, they said it might be a ranking signal but they ended up not using AMP as a ranking signal and have continued to not use it.

Dave Besbris (Bez), Vice President of Engineering at Google, said yesterday at the Amp Conference that they do not use AMP as a ranking signal despite what people think. And as we pointed out here several times, including this morning, page speed is not a mobile ranking factor (although Bez did not mention it).

He said if they decide AMP by itself turns out to be a signal that signals that this page is a better page for search quality- they may decide to make it a ranking factor. But right now, AMP is not a signal that shows Google a page is better quality. The page may be faster and quick but it doesn't mean the content and information on the page is any better than a page not on AMP.

He said he won't rule out that AMP will never ever be a ranking signal but his attitude was that it probably won't be a ranking signal.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 21, 2025

Apr 21, 2025 - 10:00 am
Google

Google Drops Event Rich Results Carousel On Desktop Search: Bug?

Apr 21, 2025 - 7:51 am
Google

Google Live Demo Of Android AR Glasses

Apr 21, 2025 - 7:41 am
Search News

IAB/PWC: U.S Search Ad Revenue Grew 15.9% With $102.9 Billion In 2024

Apr 21, 2025 - 7:31 am
Bing SEO

Bing Webmaster Tools Working To Streamline Email Notifications

Apr 21, 2025 - 7:21 am
Bing Search

Microsoft Launches Copilot Merchant Program

Apr 21, 2025 - 7:11 am
Previous Story: Google Page Render Tool Coming To Search Console