Google: Do Not Say AMPlify, AMP'd Or AMPed For Google AMP

Feb 1, 2018 - 7:42 am 17 by
Filed Under Misc Google

Google Amp

Since Google launched Accelerated Mobile Pages, i.e. AMP, people have been saying their pages are AMPlify, AMP'd Or AMPed - well, Google doesn't want you to say things like that. Google said using the terms like that will reduce "the strength and recognition of the term." Instead, use the term as AMP with an applicable noun. So AMP HTML, AMP Cache, AMP JavaScript.

As Aleyda Solis posted on Twitter it is likely not okay for us to use those terms. In the AMP brand guidelines it specifically tells us not to say things like "the website has AMPed their pages." Instead, Google wants you to say "the website has AMP Pages." Got it?

Here are those guidelines as a screen shot:

click for full size

Will people listen? No but hey.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 21, 2025

Feb 21, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More

Feb 21, 2025 - 8:01 am
Google Ads

Google Response Search Ads (RSAs) Second Headline In Sitelinks & More

Feb 21, 2025 - 7:51 am
Google

Google Hotel Results Tests Book With Official Site Box

Feb 21, 2025 - 7:41 am
Bing Search

Bing Copilot AI Answers Tabbed Carousel Card

Feb 21, 2025 - 7:31 am
Google Ads

Google Ads To Stop Placing Your Ads On Parked Domains By Default

Feb 21, 2025 - 7:21 am
Previous Story: Ranking In Google By Aligning Content Around Searcher Intent