Google 404s The Old Google Analytics

Jul 19, 2012 - 8:42 am 9 by
Filed Under Misc Google

Google Analytics LogoGoogle Analytics announced they have finally completely sunsetted the old version of Google Analytics.

You can now only use the new UI (user interface) for Google Analytics. This is a really long time coming.

The new UI was released in March 2011 and became available to everyone a few months after that.

Many didn't want to upgrade, so Google gave users a way to access the old Analytics.

But now, over a year later, Google has decided to completely stop supporting the old interface and require users to use the new one.

Those who have not upgraded are not happy because they are missing some familiar reports. But it is what it is and you got to upgrade.

Forum discussion at Google Analytics Help and WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Update Hits Friday June 19th Impacting Black Hats?

Jun 21, 2026 - 8:20 am
Search Forum Recap

Daily Search Forum Recap: June 19, 2026

Jun 19, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Bing AI Reporting Updates, UK Orders Google To Hand Over Its Search Ranking Algorithm & More

Jun 19, 2026 - 8:01 am
Bing Search

Bing Tests Updated News Design In Search

Jun 19, 2026 - 7:51 am
Google Search Engine Optimization

Google Speaks On Chunking, Site Signals, Content, Paywalls & AI Clicks

Jun 19, 2026 - 7:41 am
Bing Search

Bing Tests Color Options In Product Results

Jun 19, 2026 - 7:31 am
 
Previous Story: Bing Adds Foursquare Reviews To Social Bar