Google Analytics announced on Google+ that they have begun rolling out new features to their users. The new features include:
- Deeplinking into AdWords from the AdWords Reporting Section in GA
- [Attribution 360] Data Studio Integration
- Move google-analytics.com Traffic to SSL
- [Analytics 360] Custom Tables: Align regex Interpretation
- Flexible Auto-tagging Override for GA-AdWords Linking
- AdWords Final URL Dimension
- New Sitelinks report in AdWords reporting section in GA
- [Analytics 360] Add Experiment Fields to GA's BigQuery Export
- User Explorer Reporting
- Google Analytics Reporting API V4
Google posted a lot of detail about each of these features in the changelog document.
Forum discussion at Google+.