Report: Over 50% Of Google Search Business Flows Through Apple Devices

Feb 24, 2023 - 7:11 am 4 by
Filed Under Google News

Apple Iphone Google

Did you know that (1) over 50% of the Google search business goes through an Apple device and (2) Google also gives Apple a share of the Chrome iOS (and Mac) revenue as well?

Danny Goodwin at Search Engine Land covered a report from The Register that says both these nuggets, plus more.

A court document (PDF here) says "More than half (50%) of Google’s search business was conducted through use of Apple devices." This is in section 19 and page 4 of this document.

He also notes that on page 356 of this report (PDF here) says "Google pays Apple a share of the search revenue it earns from browser traffic on iOS in the following contexts: in return for being the default search provider on Safari, Google pays Apple a share of revenue derived from Safari search traffic; and pursuant to various commercial arrangements, Google pays Apple a share of revenue derived from [redacted] search traffic."

The redacted part is supposedly Chrome.

It just shows how delicate the relationship between Google and Apple has been for so many years.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 15, 2024

Nov 15, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google November 2024 Core Update, AI Overview Hyperlinks, SEO, Ads, AdSense & More

Nov 15, 2024 - 8:01 am
Google Maps

Google Maps Search For Products Nearby Carousel

Nov 15, 2024 - 7:51 am
Google

iPhone Gets Native Google Gemini App

Nov 15, 2024 - 7:41 am
Google

Google Chrome To Spotlight Merchant Center Promotions

Nov 15, 2024 - 7:31 am
Google

Google Search AI Sales Assistant

Nov 15, 2024 - 7:21 am
Previous Story: Bardogs Show At The Google Zurich Office