Report: Over 50% Of Google Search Business Flows Through Apple Devices

Feb 24, 2023 - 7:11 am 4 — by
Filed Under Google News

Apple Iphone Google

Did you know that (1) over 50% of the Google search business goes through an Apple device and (2) Google also gives Apple a share of the Chrome iOS (and Mac) revenue as well?

Danny Goodwin at Search Engine Land covered a report from The Register that says both these nuggets, plus more.

A court document (PDF here) says "More than half (50%) of Google’s search business was conducted through use of Apple devices." This is in section 19 and page 4 of this document.

He also notes that on page 356 of this report (PDF here) says "Google pays Apple a share of the search revenue it earns from browser traffic on iOS in the following contexts: in return for being the default search provider on Safari, Google pays Apple a share of revenue derived from Safari search traffic; and pursuant to various commercial arrangements, Google pays Apple a share of revenue derived from [redacted] search traffic."

The redacted part is supposedly Chrome.

It just shows how delicate the relationship between Google and Apple has been for so many years.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 2, 2026

Oct 2, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update Impact, Google Not Paying Much For Your Content, Google Feels Sad & Terrible and more

Oct 2, 2026 - 8:01 am
Google Ads

Google Loyalty Customer Match Expands To AI Mode & More Regions

Oct 2, 2026 - 7:51 am
Google

Google Tests URL Tracking Parameters To AI Overviews & AI Mode

Oct 2, 2026 - 7:46 am
Google Ads

Google Local Service Ads Hiding Phone Number By Default

Oct 2, 2026 - 7:41 am
Bing Search

Bing Product Results With Recommended By Section

Oct 2, 2026 - 7:31 am
Previous Story: Bardogs Show At The Google Zurich Office