Google's Cutts Confirmed That Author Authority Is Uses For In-Depth Articles

Mar 13, 2014 - 8:21 am 3 by

google authorityOn Twitter, Google's Matt Cutts confirmed that Google uses a form of author rank or author specific authority in the in-depth articles ranking formula.

Mark Traphagen questioned Google when Amit Singhal told Danny Sullivan at SMX Tuesday night that author rank is not used in the algorithm. Mark tweeted it and Matt Cutts responded, "to be fair, it does come into play in some ways." Where, in in-depth articles.

Here is Matt's tweet:

To be fair, Google has gone on record about using author authority in the future within their ranking algorithm. It is something they clearly want to use and they are working on it.

But right now, it is used for knowing which articles to show in the in-depth section of the Google results.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 18, 2025

Apr 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews

Apr 18, 2025 - 8:01 am
Google

Google Made Search Much Faster - But How Much Faster?

Apr 18, 2025 - 7:51 am
Google Ads

New Google Merchant Center Popular Products Report

Apr 18, 2025 - 7:41 am
Google Search Engine Optimization

Google: No Positive SEO Effect From .esports Domain

Apr 18, 2025 - 7:31 am
Google Ads

Google Ads PMax Age Exclusions Rolling Out

Apr 18, 2025 - 7:21 am
Previous Story: That New Google Search Results Design Test You Didn't Like Is Now Officially Live